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Born April 19, 1885, to John Collier and Mary Ferguson in St. Louis. Robert's mother died before he turned 13. His father traveled widely as a foreign correspondent for Collier's Magazine (founded and published by his uncle, Peter F. Collier). Robert was educated in a church seminar school and was expected to become a priest, but before taking his vows, he decided against the life of a clergyman and headed for West Virginia to seek his fortune..

There he worked as a mining engineer and learned first-hand to deal with life and humanity. He was a prolific reader and the books in the mining company's office, which included applied business correspondence and books on advertising, gave him the basics of the writing that became his career.

After eight years in West Virginia, he went to New York City and worked in the advertising department of the P.F. Collier Publishing Company. With the help and guidance of such experts as Bruce Barton and Fred Stone, he developed ideas in sales copy, persuading the top men to test them in new circulars he wrote. The results were fantastic. He sold many thousands of the Harvard Classics--a five-foot shelf of books by Dr. Elliott, and his circulars on the O. Henry stories brought orders for over two million dollars, followed by orders for over 70,000 books on "The History of the World War."

Because of an earlier, seemingly undiagnosable illness, finally cured through Christian Science, Bob became interested in health products and felt that 98% of our illnesses came from chemically treated, denatured foods. From this illness came the desire to investigate how the Mind could so quickly and surely cure a trouble that doctors had been working on for months--that there must be powers in the Mind he had never even suspected; and if it had dominion over his physical self, why could it not cure business problems too? Why could it not correct any financial lack? Why could it not bring him anything of good that he might wish?

He decided that it could--and proceeded to find the way. For long months, he studied hundreds of books and courses on everything relating to New Thought metaphysics, occult, and success. Whole religions seemed to be built on it. He delved into the deepest mysteries of the Masters. It was a long time before he began to find parts that were really workable in everyday life, a long time before he realized tangible results from his efforts, but when results began, they came quickly.

Robert Collier had the idea for a long time for a set of books on practical psychology. He put this idea into action, working night and day writing the books. Within six months after the books were published, he received more than one million dollars worth of orders for them. The books were entitled, The Secret of the Ages . He sold over 300,000 sets of them. The books really worked. He received thousands of letters telling of results obtained from reading these books.

Robert Collier wrote four more courses, which he sold separately as, The God in You, The Secret Power, The Magic Word, and The Law of the Higher Potential. He later combined this excellent material into one book and named it, The Law of the Higher Potential. It has since been renamed, Riches Within Your Reach. He also condensed the seven volumes of The Secret of the Ages into one book, which has proven to be a best seller for many, many years. It has been translated into German, Italian, French, and Spanish, and sold all over the world.

Robert Collier was a devoted husband and the father of six children. He passed on in 1950, but his books endure. Robert Collier Publications, Inc., still exists through the efforts of his widow and now his children and grandchildren. The messages remain--still relevant--still needed.

Some of the Principles which Collier espoused to support people's positive transformation include:

Action: Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

Affirmation: You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.

Conflict: One might as well try to ride two horses moving in different directions, as to try to maintain in equal force two opposing or contradictory sets of desires.

Desire: Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

The first principle of success is desire--knowing what you want. Desire is the planting of your seed.

Very few persons, comparatively, know how to Desire with sufficient intensity. They do not know what it is to feel and manifest that intense, eager, longing, craving, insistent, demanding, ravenous Desire which is akin to the persistent, insistent, ardent, overwhelming desire of the drowning man for a breath of air; of the shipwrecked or desert-lost man for a drink of water; of the famished man for bread and meat…

Giving: You have to sow before you can reap. You have to give before you can get.

Imagination: Pictures help you to form the mental mold...

Luck: All of us have bad luck and good luck. The man who persists through the bad luck--who keeps right on going--is the man who is there when the good luck comes--and is ready to receive it.

Obstacles: The mere fact that you have obstacles to overcome is in your favor...

Planning: Make your mold. The best flux in the world will not make a usable shape unless you have a mold to pour it in.

Success: Success is the sum of small efforts, repeated day in and day out...

Visualization: See things as you would have them be instead of as they are.



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Great New Thought Book by Robert Collier

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