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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


  1. desired quality, act it out in your mind, as in a dream; think of yourself doing certain things by reason of the possession of the woman, you being possessed of the desired quality. In short, indulge in a pleasant "day dream," having for its theme your possession of the quality desired. Give your imagination full sway, merely insisting upon it sticking to the text, and it's always showing you successful the scenes and occurrences of the dream. Always conclude this "dream" with a strong impression and thought of "I AM."
  2. Repeat these exercises as often as possible. It is like the dripping of the water on the stone. The repeated thought takes root and grows rapidly. It is a good plan to practice this exercise when you retire for the night, and also during your waking hours at night, if you have any. The exercises will not keep you from slumber, but will rather tend to induce the desire for sleep. If you feel yourself dropping into a doze, do not resist it, as the impression, which you carry with you into sleep, will dwell with you, and will do its work even while you are slumbering.

In the above exercises, I have used the word "Fearless" and its accompanying thought, to illustrate the process of inducing Thought Absorption. You will understand that you are to use the word expressing the quality of which you are desirous of acquiring. If you wish to rid yourself of an undesirable quality, select the word expressing the opposite thought. For instance, if you are inclined to be indolent, select the word "Active" or "Energy," etc., and so on. You must remember that when we wish to brighten a room, we do not have to drive out the darkness first; we merely open the blinds and admit the light, and lo, the darkness has departed. Do not bother about the undesirable thought, but concentrate on their opposites, and the positive will neutralize the negative. Do not become discouraged if the results do not come as soon as you would like. Remember, they are sure to come, in time. All that you require is repeated practice. The

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