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You will realize just what this means, if you will stop to consider that every effect has its cause. Business success is due to certain qualities of mind, character or temperament. Of these three qualities, the first is the only real one, as the last two are but the results of the first. Those who have the given qualities, produce the given result; those lacking the said qualities, fail to obtain the result. When once you realize that these qualities are within your grasp - that you can make them a part of yourself, you will readily see that wonderful possibilities are open to you. The acquirement of these qualities is key to the situation.
You know just what these necessary qualities are: Energy, Ambition, Determination, Courage, Confidence, Perseverance, Patience, Prudence, and the rest of the list.
All persons possess some of these qualities, and lack others. Some are strong in some of these qualities, and weak in others. And every man instinctively knows in just what respect he falls short. He may not admit it to his friends, or even to his wife, but deep down in his inner consciousness lurks the knowledge of the truth. If he could acquire the missing qualities by a mere wish, he would know just what to wish for. No doubt about that.
But he lacks the confidence and perseverance thought to be necessary for the acquirement of that which he knows he needs. He is not willing to pay the price of attainment. If some great scientist would announce to the world that he had discovered some wonderful chemical combination, or some new "serum," that would develop the shrunken and atrophied faculties of the mind, and which would render a man stronger in the qualities wherein he had been weak, what a rush there would be for the new "regenerator." Thousands would want it, and every man would be able to tell just what brand of serum he needed. He would need the diagnosis or prescription for that. Every man would be able to diagnose his own case and order the serum indicated by his symptom. One would want triple extract of Energy; another, the "Stick-to-it" brand; another, the vial bearing the confident "I CAN" label; and so on. They would be able to round out their characters, and command success.
