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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


  1. (continued) tired, the best plan for concluding the exercise being to gaze intently at one point, which will rest the eyes after the previous motion. This exercise is calculated to strengthen the muscles and nerves of the eye.
  2. After having acquired a firm gaze, you will gain confidence by persuading a friend to allow you to practice your gaze upon him. Place your friend in a chair opposite your own; sit down and gaze calmly, steadily and firmly into his eyes, instructing him to look at you as long as he can. You will find that you will easily tire him out, and that by the time he cries "enough" he will be in an almost hypnotic condition. If you have a hypnotic subject, he (or she) will answer still better. You also may try the strength of your gaze on a dog, cat or other animal, provided that you are able to induce it to stand still or lie still. You will find, however, that most animals will move away, or turn the head, in order to avoid you steady gaze.

    You, of course will distinguish between a steady, calm gaze, and in impudence there. The first is indicative of the man of strong psychical power, while the latter denotes the cad.

    You will find, at first, that your strong, steady gaze may somewhat disconcert those with whom you come in contact, and may embarrass those at whom you are directing your gaze, causing them to become uneasy and "rattled" You will soon accustom yourself to your new power, and will use it discreetly, so as to avoid embarrassment to others whilst producing an effect on them.

    I would caution you against discussing or speaking of your eye exercises, or practice of Personal Magnetism, to others, as that course would result only in making people suspicious of you, and in other ways proving a serious detriment to the proper use of your powers of influencing people. Keep your own secrets, and let your force manifest itself by results, not by boasting. In addition to these reasons, there are good occult reasons why you should keep your own council about your new accomplishments. A neglect to observe this advice will be a source of regret to you.

    Take your time in practicing these exercises, and do not rush things unduly. Follow Nature's rule and develop your power gradually but surely.

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