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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


favorite subject. Carlyle talked for over three hours without giving the visitor "a chance to get a word in edgewise." When the caller at last rose to depart, Carlyle accompanied him to the door, in a surprisingly good humor, and bade him good-bye saying, "Come again, mon, we've had a most delightful conversation." Do you see the point? Listen attentively to the old Active partner, and act as if each of his words was a bright golden dollar, fresh from the mint - but do not fall under the influence of his spell. Pay earnest attention to what he says, but do not let his thoughts produce any real impression upon you, or else he will be selling goods to you, Passive partner. Keep yourself positive, not negative, for you will have a word to say to the easy brother after the old fellow becomes "intoxicated with the exuberance of his own verbosity," and relaxes his vigilance. By all means cultivate the art of intelligent listening.

As to appearance, I would advise you to avoid the two extremes of flashiness and dowdiness, respectively. Keep in the middle of the road. You should particularly avoid clothing calculated to attract special attention, either by its extreme style or the reverse. The apparel should be simple, neat and clean. Do not wear a shabby hat or muddy, shabby shoes. To this effect, even a fine suit of clothes is lost. Always wear clean linen. These things count. Eschew the use of strong perfumes. To most men, strong perfumes are an abomination. It is scarcely necessary to add that personal cleanliness is an important prerequisite for obtaining a favorable hearing with the majority of Active partners, even though they may not be too particular themselves.

Your manner should be pleasant and cheerful, yet not frivolous. A certain degree of reserve is desirable. Your temper, of course, should be well under control. Anger is a sign of weakness - not strength, and the angry man is always placed at a disadvantage. You should be absolutely fearless, both physically and morally, the latter being the rarer quality. If you are quick tempered, or

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